What is eCommerce Upselling?
Offering options that add value to your product or service, improve your
customers’ life and increase your average order value.
Upselling is when a seller encourages a customer to spend more than they had originally intended. This can be achieved by recommending a higher priced alternative, by providing options as add-on sales or by bundle sales. Each of these practices can be seen as separate strategies in their own right.
The Benefits of using Upselling in eCommerce
Let’s cut to the chase; why should you start using eCommerce Upselling?
According to one Forrester research analyst, product recommendations like upsells and cross-sells are responsible for an average of 10-30% of ecommerce revenues.